GREENVILLE, S.C. -- Furman University Athletics and Affinity Licensing announced today a multi-year agreement granting Affinity the exclusive rights to manage Furman University's trademark licensing program, effective October 1, 2019.
Furman becomes the 13th university to align with Affinity for brand management and consumer product licensing services.
"We are extremely excited to work with Affinity," said
Caroline Kane, senior associate athletics director for internal affairs. "They represent a similar mission as Furman with their understanding of the licensing landscape combined with the goal of elevating our distinct brand. Their approach to maintaining brand standards and maximizing revenues solidified our decision to partner with them."
The new partnership will provide Furman's licensing program with access to Affinity's experienced staff and resources through developing brand licensing strategies, ensuring the long-term value of the Furman brand. The university will have access to innovative technology and processes that allows for better brand protection. By leveraging Affinity's retail and merchandise expertise, the university will increase product offerings, engage consumers, and expand presence with key retailers.
"The Furman University brand has a storied history as one of the nation's premier private liberal arts and sciences institutions," said Wil Spires, partner of Affinity Licensing. "The Affinity team is very excited to announce this new partnership and grateful for the opportunity to work alongside the university to elevate the brand through its licensing efforts."
About Affinity
Affinity Licensing is a values-based trademark licensing agency with more than 100 years of collective licensing expertise providing personalized service, industry leading technology, and strategic revenue objectives to deliver a better approach to brand management. Affinity Licensing has offices in Carlsbad, California and Winston-Salem, North Carolina. For more information, visit www.affinitylicensing.com.
