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Men's Basketball Furman Athletic Marketing

Furman Athletics Partners With Legends Hospitality, LLC

To Survey Paladin Basketball Fans

GREENVILLE, S.C. - Timmons Arena, the home of Furman basketball for nearly three decades, is undergoing a $40 million donor-funded renovation that will transform it into a first-class, state-of-the-art facility that will enhance the game day experience for the team, for Furman students, and for all fans, making it among the best arenas in college basketball for its size and scale.
 
Furman has engaged Legends Hospitality, LLC, a leading advisory and planning firm that specializes in providing consulting services to sports and entertainment industries, to conduct a survey of Furman basketball fans regarding future potential seating and ticket pricing. In addition to systematically studying fan responses, Legends Hospitality, LLC will also analyze ticket pricing at peer institutions to ensure that future Furman price points are comparable.

"We are honored to partner with Legends Hospitality for the Timmons Arena renovation," said Furman Vice President of Intercollegiate Athletics Jason Donnelly. "Legends is a global premium experiences company that specializes in delivering holistic solutions for sports and entertainment. This partnership will help Furman as we create a dynamic and innovative facility while meeting the needs of the university community to support a competitive and sustainable Division I athletics department."
 
In the weeks ahead, Furman Athletics will send the survey to thousands of Furman season-ticket holders, individual ticket purchasers, and fans.
 
"The enhancements to Timmons Arena will not only provide monumental charge to our program, but also to the fan experience at Paladin basketball games.  Furman basketball fans are highly engaged and have an unwavering commitment to our program," added head men's basketball coach Bob Richey. "Their feedback is invaluable and will be instrumental in helping shape and support the newly renovated Timmons Arena."
 
Furman's NCAA Division I athletics program, comprised of 19 varsity programs and over 350 student-athletes, is nationally recognized for excellence. A member of the Southern Conference since 1936, Furman has claimed 248 league team championships and made 133 appearances in NCAA Tournament competition. Among the university's 173 All-Americans are basketball's Frank Selvy, soccer's Clint Dempsey, golf's Brad Faxon, Dottie Pepper, and LPGA Hall of Famers Betsy King and Beth Daniel.
 
A premier liberal arts and sciences university founded in 1826, Furman University offers rigorous academics, broad research opportunities, a robust visual and performing arts program, and NCAA Division I athletics. Students live and learn on a campus that is internationally recognized for its traditional beauty and modern facilities. At the heart of the university's academic experience is The Furman Advantage. The Furman Advantage guarantees every student an unparalleled education that combines classroom learning with real-world experiences and self-discovery. This integrated four-year pathway, guided by a diverse community of mentors, prepares students for lives of purpose and accelerated career and community impact – demonstrating in concrete terms the value of a Furman education.
 
 
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